Generative AI for Business
From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
Duration
4 hours
Delivery Format
In-person, Online, or Hybrid
Practical stack
Tools your team will use
Practical tools, live workflows and a clear review path.
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ChatGPT & Claude
Use the tools your organisation has approved, with clear task boundaries.
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Image and content tools
Turn one live business task into a reusable workflow your team can own.
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Brand-approved workflows
Verify outputs, protect sensitive information, and keep the final decision human.
Decision support
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
- Creative AI tools mastery
- Brand-safe content generation
- Campaign development
What this workshop helps your team do
Generative AI for Business is a facilitator-led corporate workshop for teams that need usable skills and governed workflows. Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
Participants work with ChatGPT & Claude, Image and content tools, and Brand-approved workflows. The exercises are adapted to the tools your organisation has approved, the data people may use, and the decisions that must remain under human review.
The standard format is 4 hours. Delivery is available on-site, hybrid, or online in France, including Paris, Lyon, Marseille, Bordeaux, and Toulouse. The agenda can be adjusted for one function, a cross-functional cohort, or an executive group.
This workshop is designed for marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Your team leaves with evidence of learning and reusable outputs, including Creative AI tools mastery, Brand-safe content generation, and Campaign development. Before delivery we confirm objectives and sensitive-data rules; after the session you receive the agreed workshop artefacts and next-step recommendations.
Syllabus
View full syllabus
What Is Generative AI
Understand how generative AI differs from traditional automation and how large models create text, visuals, audio and video.
Tool Landscape for Marketers
Compare the right tools for text, image, video, audio and integrated creative workflows, from ChatGPT and Claude to Midjourney, Firefly, Runway and Canva.
Prompt Writing for Marketing and Design
Create prompts that reflect brand voice, values and visual identity, then practise campaign briefs and visual storytelling in real time.
Retail and Consumer Experience Use Cases
Apply generative AI to campaign concepts, retail activations, moodboards, product storytelling, packaging exploration and segment-specific content.
Copyright, Brand Safety, and Ethics
Use generative AI responsibly by addressing copyright, usage rights, brand consistency, factual checks and content validation.
Creative Sprint
Generate a branded asset pack for a retail or campaign scenario, including visuals, copy, optional voice-over and presentation material.
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Our Interactive Platform
A practical learning environment designed for engagement and real-world application
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Interactive Digital Platform: Engage through real-time quizzes, live polls, and collaborative exercises
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Hands-On Problem Solving: Teams tackle real challenges from their own departments
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Gamified Learning: Earn badges, climb leaderboards, and celebrate achievements
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Hybrid Equality: Remote and in-person participants share the same immersive experience
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Actionable Outcomes: Leave with working prototypes and implementation-ready solutions
Key Takeaways
- Creative AI tools mastery
- Brand-safe content generation
- Campaign development
Need a custom workshop for your team? Contact us for enterprise solutions.
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Questions before booking
What will our team learn in the Generative AI for Business workshop?
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed. Exercises turn the concepts into repeatable work habits with clear human review.
Which tools are used in Generative AI for Business?
The practical stack includes ChatGPT & Claude, Image and content tools, Brand-approved workflows. We adapt exercises to the products your organisation has approved rather than requiring a new vendor.
Who should attend Generative AI for Business?
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
How long is the workshop and where is it delivered?
The standard duration is 4 hours. Delivery is available on-site, hybrid, or online across France, including Paris, Lyon, Marseille, Bordeaux, Toulouse.
Can the workshop be customised for our industry and data rules?
Yes. Before delivery we align the examples, approved tools, sensitive-data boundaries, terminology, and desired outputs with your organisation.
What does the team leave with?
Expected takeaways include Creative AI tools mastery, Brand-safe content generation, Campaign development, plus the agreed exercise outputs and practical next-step recommendations.
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Ready to book this workshop?
Tell us about your team, location, and goals. We will send a tailored quote and help you plan the session.
{ AI } · Alternate formats
Markdown for LLMs and citations, PDF to share internally.